Is Father鈥檚 Day starting to get a little more attention as a holiday?
Not if you check some social media. In an expletive-filled post on TikTok and X, rapper Plies, best known for his collaborations with T-Pain and DJ Khaled on hits 鈥淪hawty鈥� and 鈥淚'm So Hood,鈥� complains about how Father鈥檚 Day on Sunday carries about as much clout as Groundhog Day, saying it might as well be removed from the calendar.
鈥� 鈥� declares a separate Reddit post, which adds, 鈥淲e get it, fathers aren鈥檛 important to corporations, but damn, can鈥檛 I at least get some free donuts or chicken strips?鈥�
Perhaps Shake Shack鈥檚 buy one Double ShackBurger get a second one free in stores and on its app through Monday doesn鈥檛 count? Or Wendy鈥檚 buy one get one free deal on premium sandwiches through its app on Sunday? Or Burger King鈥檚 buy one get one free deals on Whoppers through the app?
It鈥檚 true the offers aren鈥檛 quite as broad as on Mother鈥檚 Day.
But the spending disparity with Mother's Day may be narrowing, according to the National Retail Federation and Prosper Insights & Analytics. The organizations forecast that a will be spent on Father鈥檚 Day this year, surpassing the previous mark of $22.9 billion in 2023. They say consumers plan to spend an average of $199.38 on their dads and father figures this year.
Of course, that still pales in comparison to this year's $259.04 average planned for moms, which totals about $34.1 billion, or $10.1 billion more than Father鈥檚 Day spending. That is a 21% smaller gap than the $12.8 billion difference there was between Mother鈥檚 Day and Father鈥檚 Day spending in 2023.
Other studies disagree, though. RetailMeNot forecasts a $25 drop in spending for dads this year, down to about $232 per shopper, while moms get an average of $360 per shopper, up $43 this year.
The Associated Press
